Interviews By: Blue Bear Creative
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The Food Marketing Nerds Podcast is an interview series were we talk shop with the best minds in the CPG Marketing and Restaurant Marketing.

You’ll learn actionable insights on everything from growing your food brand to product development and the importance of social media from the thought leaders who make it happen on a daily basis.

“There’s a lot of money flowing into this space, especially to the earlier stage brands, and so I think we try to decipher those people who are really in it for the long haul or for the right reasons, as opposed to those who just think they can make a quick buck which is hard to do in this industry.” -Ben Fenton

boulder food group

Today, we’re talking with Ben Fenton of Boulder Food Group about the do’s and don’ts if you’re looking for outside investment for your food or beverage company.

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Today we’re talking with Koel Thomae, Founder of Noosa Yoghurt.

growth strategyI’m sure you’ve seen the Noosa brand in the thousands of stores they’re in across the country, and today, Koel discusses what it was like growing the business with an extremely tight budget.

Before partnering with an investment firm, Koel and her business partner had bootstrapped their way to a projected $100M a year in revenue. Everyone loves to talk about big investments and overnight successes,

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On the show today, we have Tripp Hughes, Director of Brand Management for a company whose CPG marketing I absolutely love, Organic Valley.cpg marketing

Organic Valley seems to have figured out the recipe behind viral marketing content, and before the interview, I wondered how they consistently put out content that was on brand, and always felt so genuine.

You’ll get to hear more about it in just a second,

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We have Brandon Rhoten on the show, who, get ready for this title, is the VP of Advertising, Social Media, Media, and Digital Marketing for Wendy’s. It’s a mouthful, and I don’t know how he does it, but everything you see with a Wendy’digital marketing for wendy's s logo on it, is the work of Brandon and his team.

This episode is all about how Wendy’s went from middle of the pack,

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how to break the internet with influencer marketingOn the show today, we have Katie Washburn, Manager of Marketing Partnerships for Suja Juice, discussing how to break the internet with influencer marketing. Katie has been with Suja since they were just a local San Diego brand selling a few hundred bottles per week, to where they are now bottling 800k bottles per week.

We’ll be diving into how Suja launched their Midnight Tonic last October with an influencer campaign that was so successful,

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“I think it’s so important to get out there and have people actually feel your product and you and your brand –  more so for online companies because online it’s so competitive. You’ve got two seconds, if not one, to connect with somebody and then they’re on to the next thing.” -Lacie Mackey

disrupting a food categoryOn the show today, we have Lacie Mackey, co-founder and COO of Caveman Coffee.

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