A commitment to donating profits to charity says a lot about a company. If you’re thinking of implementing a similar program, cpg marketing agencytoday’s guest discusses the benefits and challenges you can expect, especially in regard to CPG marketing.

On the show today, we’ve got Kris Ford, Marketing Director at Deep River Snacks, a company on a mission that makes some delicious, better-for-you chips.

Deep River’s tagline is We Give a Chip™,

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On the show today, we’ve got Jenny Burns, Marketing Director of Dang Foods.

market innovative food products

If you’re not already familiar with Dang Foods, I’m sure you’ve seen their packaging and would recognize their line of toasted
coconut chips on the end caps of most grocery stores around the country.

Dang Foods was the trailblazer in the coconut chip category and since their founding several years back,

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Is your content marketing moving product for your brand? If you’re like most people, you probably have a blog, a social media presence, and little to no idea of what kind of return your content is delivering. Content marketing for CPG brands is a great way to drive ROI, if you know what to measure and how to strategize.

We took a week off for the holidays but the amount of knowledge today’s guest is about to drop on you will do plenty to make up for lost time.

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When you’re talking about competitive landscapes, most industries have something in common. You’ve got a few big fish with huge marketing budgets, and then you have the challengers, waking up each day looking for innovative ways to compete for the same customers in the same market.restaurant marketing resources

Some challengers lean on creative marketing, some invent unique business models, others are absolute
fanatics about building customer relationships. Today’s guest, Kim Bartley, is the CMO for a company that’s happened to have mastered all three of those things.

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Today, we’re talking with Pat Warner, VP of Culture at the Waffle House. For those of you who are not familiar with the Waffle House brand, they have over 1800 locations in 25 states — they are huge!

They’ve also got social media presence that gotten them coverage on Colbert, ESPN, and TMZ — just to name a few. Waffle House has a case study of how to turn customers and employees into advocates for the brand and a lot of it comes from using social media and how it is intended to be used.

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On the show today, we have Eric Pierce, Director of Strategy and Insights at New Hope Natural Media. We’re talking 2017
trends that are affecting natural products and CPG companies. While this interview may be more geared toward our CPG marketing nerds out there, the macro and cultural shifts Eric covers really apply to anyone with a business model that relies on selling what people eat or drink.

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Over the past several years, marketing to millennials has been a hot topic of conversation. By most definitions, millennials are anyone born between the early 80’s to the late 90’s, best known for their love of snapchat, obsession with traveling, and most importantly, their massive spending power and large makeup of the US work force.

It’s no surprise that many brands have shifted marketing budget to engage this generation – whether through relevant product offerings,

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When it comes to the companies who win awards for product innovation, the first thought that comes to mind is probably some hot new startup on the bleeding edge of an emerging trend.

And while that might be true in some cases, B&G Foods is no start up by any stretch of the imagination, and they’ve been reinventing some of the most classic CPG brands in the industry lately,

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Over the past several years, the beef jerky category has been on fire with investments from big money players and major acquisitions, and today, we’re talking with Steele Meisinger, the brand manager for one of the companies that started it all: Krave Jerky.

After being acquired by Hershey in 2015, Krave Jerky has been growing like crazy, and it’s allowed them to do some amazing things in the marketing department.

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