When you’re talking about competitive landscapes, most industries have something in common. You’ve got a few big fish with huge marketing budgets, and then you have the challengers, waking up each day looking for innovative ways to compete for the same customers in the same market.
Some challengers lean on creative marketing, some invent unique business models, others are absolute
fanatics about building customer relationships. Today’s guest, Kim Bartley, is the CMO for a company that’s happened to have mastered all three of those things.