Today’s episode is a little longer than usual, but it’s well worth taking the time to listen. Richard Cran, former VP of Marketing at Jack in the Box, is on the show discussing the new era of advertising and how to capitalize as a growing brand. Get ready, because he’s about to drop some serious advertising and branding wisdom on you.

jack in the box facebook campaignRichard’s resume would make Don Draper jealous. Throughout his career,

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Thanksgiving is right around the corner, people are traveling, maybehow to market convenience store products stopping to get gas at one of the 150 thousand plus convenience stores. Yeah, that’s right 150 thousand plus convenience stores in just the US alone.

With that many store, that is a ton of opportunity for distribution in the c-store channel. But selling products into convenience stores presents a whole different set of challenges compared to grocery.

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Over the past several years, the beef jerky category has been on fire with investments from big money players and major acquisitions, and today, we’re talking with Steele Meisinger, the brand manager for one of the companies that started it all: Krave Jerky.

After being acquired by Hershey in 2015, Krave Jerky has been growing like crazy, and it’s allowed them to do some amazing things in the marketing department.

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