We’ve got an awesome interview lined up for you today. I’m chatting with Nik Ingersol, Co-Founder of Barnana. Nik is on the list of Forbes 30 Under 30 and just an all around cool dude.

Before starting Barana, Nik founded a digital agency which eventually formed into an augmented reality firm. And today, we dive into how he’s leveraged creative thinking and guerrilla and social marketing tactics to grow Barnana so quickly.

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On the show today, we have Lauren Shafer of Michele’s Granola, and we’re talking all about social media, and how to find what works for your brand.Using Social Data

Michele’s Granola is a fast-growing brand that makes delicious, small batch granola products you can find in stores across the country.  Since joining the company, Lauren has grown into her role of marketing manager, where she leverages the social media data, to constantly improve how Michele’s Granola communicates with their customers.

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hip chick farms logoToday we’re chatting with Serafina Palandech of Hip Chick Farms. Serafina’s company makes a line of extremely high quality organic chicken products, like nuggets and tenders, and was founded 4 and half years ago in an effort to provide healthy food to people and children on a mass scale.

From being on a reality show to selling out of inventory on QVC, her company has had amazing success and is growing like crazy.

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Fred Hart is joining us on the show today. We had Fred on the podcast back at episode #30, and if you haven’t listened to that interview yet, we talked all about honing brand strategy, and I’d definitely recommend checking that one out.

Fred is a Partner and Creative Director of Interact, one of the most sought after packaging design firms in the industry.

Part of Fred’s job as creative director is keeping a pulse on industry trends and how to leverage that knowledge to set brands up for the future.

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We have Terra’s Kitchen’s CEO/Co-founder, Mike McDevitt, on the show today. Terra’s Kitchen is a meal prep company out of Baltimore and they are sweeping the nation with their one of a kind meal prep delivery service.Customer Acquisition

They were founded in 2016 and already have a run rate of $20 million a year. Pretty phenomenal.

Their business model is unique to the industry, which allows them to offer up to 60 different meal choices at a time.

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On the show today, we have Tripp Hughes, Director of Brand Management for a company whose CPG marketing I absolutely love, Organic Valley.cpg marketing

Organic Valley seems to have figured out the recipe behind viral marketing content, and before the interview, I wondered how they consistently put out content that was on brand, and always felt so genuine.

You’ll get to hear more about it in just a second,

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We have Brandon Rhoten on the show, who, get ready for this title, is the VP of Advertising, Social Media, Media, and Digital Marketing for Wendy’s. It’s a mouthful, and I don’t know how he does it, but everything you see with a Wendy’digital marketing for wendy's s logo on it, is the work of Brandon and his team.

This episode is all about how Wendy’s went from middle of the pack,

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how to break the internet with influencer marketingOn the show today, we have Katie Washburn, Manager of Marketing Partnerships for Suja Juice, discussing how to break the internet with influencer marketing. Katie has been with Suja since they were just a local San Diego brand selling a few hundred bottles per week, to where they are now bottling 800k bottles per week.

We’ll be diving into how Suja launched their Midnight Tonic last October with an influencer campaign that was so successful,

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“And this would have been in the early ’80s. He came up with this idea of buying Tacos on Tuesdays.” -Billie Jo Waara

how to enter new marketsOn the show today, we’re talking about how to enter new markets with Billie Jo Waara, who is the CMO of a brand doing some really interesting things in a sector that’s flooded with competitors with deep pockets. We’re talking about Taco Johns.

Here’s a fun little fact about Taco John’s.

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Whether you’re thinking of launching a new CPG brand, or just finding ways to differentiate a product that’s already on the shelves, today’s guest is a wealth of knowledge in the natural foods startup space.

We’re talking with Pete Truby, founder of Salazon Chocolate. From working at Mrs. Meyer’s when it was in its early stages, to being one of the first employees at Honest Tea, Pete has been a sponge – 

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