We have Brandon Rhoten on the show, who, get ready for this title, is the VP of Advertising, Social Media, Media, and Digital Marketing for Wendy’s. It’s a mouthful, and I don’t know how he does it, but everything you see with a Wendy’digital marketing for wendy's s logo on it, is the work of Brandon and his team.

This episode is all about how Wendy’s went from middle of the pack,

Read More »


In this episode, we’re chatting with Matt D’Amour, CEO of Yumbutter, about how he built his B Corp from the ground up, increasing his ability to make a positive impact on the world. Matt’s story is one of benevolence, but it’s also a great lesson in scaling a food startup and scrappy CPG marketing.

scaling a food startup

Starting with only $900 and zero industry experience, Matt and his business partner launched the business,

Read More »


“We were lucky to be told early on to take our time, be strategic and make sure that we have the right items in the right stores.”  Lizzie Ackerman on the strategy behind Birch Benders’ success.

Lizzie Ackerman is the COO ofBirch Benders – one of the fastest growing, bootstrapping food startups in Colorado. Having their big launch at Expo West in 2014, Birch Benders went from being in just 20 stores to now over 5000 – quite the increase in distribution in less than two years.

Read More »