We’re changing pace a little bit in today’s episode, talking about the new advances in marketing technology and automation.

Marketers barely have enough time as it is to get their own work done, let alone invest the added time in researching the latest restaurant marketing techinnovations in marketing tech.

That’s exactly why we reached out to today’s guest, Andrew Borella, Director of Business Development for Zenreach out of San Francisco.

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On the podcast today, we’ve got Rich Hope, CMO of one of the fastest growing restaurant brands in the country, Jersey Mike’s.

At over 1,200 locations (and counting), we talk about the catalysts for the growth behind Jersey Mike’s. You’ll get a peak behind the curtains about how they’re adjusting to account for underlying changes in the market.

Jersey Mike’s has nailed it when it comes to serving up a great product,

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Is your content marketing moving product for your brand? If you’re like most people, you probably have a blog, a social media presence, and little to no idea of what kind of return your content is delivering. Content marketing for CPG brands is a great way to drive ROI, if you know what to measure and how to strategize.

We took a week off for the holidays but the amount of knowledge today’s guest is about to drop on you will do plenty to make up for lost time.

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