“And this would have been in the early ’80s. He came up with this idea of buying Tacos on Tuesdays.” -Billie Jo Waara

how to enter new marketsOn the show today, we’re talking about how to enter new markets with Billie Jo Waara, who is the CMO of a brand doing some really interesting things in a sector that’s flooded with competitors with deep pockets. We’re talking about Taco Johns.

Here’s a fun little fact about Taco John’s.

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