“And this would have been in the early ’80s. He came up with this idea of buying Tacos on Tuesdays.” -Billie Jo Waara
On the show today, we’re talking about how to enter new markets with Billie Jo Waara, who is the CMO of a brand doing some really interesting things in a sector that’s flooded with competitors with deep pockets. We’re talking about Taco Johns.
Here’s a fun little fact about Taco John’s.