On the podcast today, we’ve got Rich Hope, CMO of one of the fastest growing restaurant brands in the country, Jersey Mike’s.

At over 1,200 locations (and counting), we talk about the catalysts for the growth behind Jersey Mike’s. You’ll get a peak behind the curtains about how they’re adjusting to account for underlying changes in the market.

Jersey Mike’s has nailed it when it comes to serving up a great product,

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When you’re talking about competitive landscapes, most industries have something in common. You’ve got a few big fish with huge marketing budgets, and then you have the challengers, waking up each day looking for innovative ways to compete for the same customers in the same market.restaurant marketing resources

Some challengers lean on creative marketing, some invent unique business models, others are absolute
fanatics about building customer relationships. Today’s guest, Kim Bartley, is the CMO for a company that’s happened to have mastered all three of those things.

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On the show today, we have Eric Pierce, Director of Strategy and Insights at New Hope Natural Media. We’re talking 2017
trends that are affecting natural products and CPG companies. While this interview may be more geared toward our CPG marketing nerds out there, the macro and cultural shifts Eric covers really apply to anyone with a business model that relies on selling what people eat or drink.

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When it comes to the companies who win awards for product innovation, the first thought that comes to mind is probably some hot new startup on the bleeding edge of an emerging trend.

And while that might be true in some cases, B&G Foods is no start up by any stretch of the imagination, and they’ve been reinventing some of the most classic CPG brands in the industry lately,

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Over the past several years, the beef jerky category has been on fire with investments from big money players and major acquisitions, and today, we’re talking with Steele Meisinger, the brand manager for one of the companies that started it all: Krave Jerky.

After being acquired by Hershey in 2015, Krave Jerky has been growing like crazy, and it’s allowed them to do some amazing things in the marketing department.

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“We were lucky to be told early on to take our time, be strategic and make sure that we have the right items in the right stores.”  Lizzie Ackerman on the strategy behind Birch Benders’ success.

Lizzie Ackerman is the COO ofBirch Benders – one of the fastest growing, bootstrapping food startups in Colorado. Having their big launch at Expo West in 2014, Birch Benders went from being in just 20 stores to now over 5000 – quite the increase in distribution in less than two years.

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Do you ever stumble upon a trend and wonder where the heck it came from?

As a marketer, especially in the food and beverage industry, learning how to spot and capitalize on food trends can make or break your brand. Spotting trends before they hit critical mass takes a lot of time and intuition, and today’s guest will tell you what and where he looks for changes in consumer behavior to set his clients up for success.

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How often do you head to the grocery store and forget to buy something on your shopping list?

It’s frustrating as a consumer, but it’s even more of a nuisance to the brands who sell those products you intended to buy but didn’t. With grocery stores designed to influence how and what shoppers purchase, what’s a company to do to get customers to buy its new products of the shelves?

Just ask today’s guest,

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Have you ever gone to reply to customer on social media and find yourself spending way too long figuring out exactly what to say?
Doing Google searches to check spelling so you can craft that perfect, witty response on Twitter.

Responding in real time and maintaining your brand’s voice is a challenge every company faces, especially when your customer base is enormous. Just ask this week’s guest, Melisa Chung.

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