cpg marketingWe’re changing gears a little bit in today’s episode, and I think you’ll really enjoy it. On the show, we have Barr Hogen, owner of Barr-None Consulting, and we’re talking about developing food products with an approach that sets you up for success.

Barr is a product development consultant with an extensive background in creating healthy, and delicious food and beverage products. In today’s episode,

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In this episode, we’re chatting with Matt D’Amour, CEO of Yumbutter, about how he built his B Corp from the ground up, increasing his ability to make a positive impact on the world. Matt’s story is one of benevolence, but it’s also a great lesson in scaling a food startup and scrappy CPG marketing.

scaling a food startup

Starting with only $900 and zero industry experience, Matt and his business partner launched the business,

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When it comes to the companies who win awards for product innovation, the first thought that comes to mind is probably some hot new startup on the bleeding edge of an emerging trend.

And while that might be true in some cases, B&G Foods is no start up by any stretch of the imagination, and they’ve been reinventing some of the most classic CPG brands in the industry lately,

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We’re already cruising into the double digits of episodes here, and today we’re going to be talking about Hummus. Hummus has been around for THOUSANDS of years, and yet, Hope Foods, makers of Hope Hummus, has been reinventing an entire food category as we know it.

On the show today, we’ll be chatting with Will Burger, Director of Marketing for Hope Foods, about how a group of friends went from making hummus in their kitchen at home,

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How do you change the way people view a food they’ve loved their entire lives. It’s not easy, but today’s guest will tell you that with a great product and going beyond traditional food marketing, it is possible.

Will Schafer is the Director of Marketing at Beyond Meat, a company that has been changing the game around plant based protein.

And it’s not just vegetarians and vegans that love their products. 

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What does challenging food industry norms in the CPG industry really take?

Some might say time, or creativity, others might say strategy. The guest in this episode would likely say, “all of the above”. If you’vestubbs barbecue suace scott jensen never heard of Scott Jenson before this, then surely you’ve heard of his first food startup, Stubbs BBQ.

Scott Jensen is a true serial entrepreneur in the food industry.

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