When you’re talking about competitive landscapes, most industries have something in common. You’ve got a few big fish with huge marketing budgets, and then you have the challengers, waking up each day looking for innovative ways to compete for the same customers in the same market.restaurant marketing resources

Some challengers lean on creative marketing, some invent unique business models, others are absolute
fanatics about building customer relationships. Today’s guest, Kim Bartley, is the CMO for a company that’s happened to have mastered all three of those things.

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Today, we’re talking with Pat Warner, VP of Culture at the Waffle House. For those of you who are not familiar with the Waffle House brand, they have over 1800 locations in 25 states — they are huge!

They’ve also got social media presence that gotten them coverage on Colbert, ESPN, and TMZ — just to name a few. Waffle House has a case study of how to turn customers and employees into advocates for the brand and a lot of it comes from using social media and how it is intended to be used.

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Over the past several years, marketing to millennials has been a hot topic of conversation. By most definitions, millennials are anyone born between the early 80’s to the late 90’s, best known for their love of snapchat, obsession with traveling, and most importantly, their massive spending power and large makeup of the US work force.

It’s no surprise that many brands have shifted marketing budget to engage this generation – whether through relevant product offerings,

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When it comes to the companies who win awards for product innovation, the first thought that comes to mind is probably some hot new startup on the bleeding edge of an emerging trend.

And while that might be true in some cases, B&G Foods is no start up by any stretch of the imagination, and they’ve been reinventing some of the most classic CPG brands in the industry lately,

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Over the past several years, the beef jerky category has been on fire with investments from big money players and major acquisitions, and today, we’re talking with Steele Meisinger, the brand manager for one of the companies that started it all: Krave Jerky.

After being acquired by Hershey in 2015, Krave Jerky has been growing like crazy, and it’s allowed them to do some amazing things in the marketing department.

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I don’t know about you but it feels like every other week, I hear about yet another food company being acquired by an industry beast for 10’s and even 100’s of millions of dollars. It’s encouraging for food entrepreneurs, knowing that many of these grassroots food marketing better bean cocompanies started with good old fashioned, grassroots food marketing. But does that type of approach even work anymore?

Well today’s guest will be the first to say that,

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We’re already cruising into the double digits of episodes here, and today we’re going to be talking about Hummus. Hummus has been around for THOUSANDS of years, and yet, Hope Foods, makers of Hope Hummus, has been reinventing an entire food category as we know it.

On the show today, we’ll be chatting with Will Burger, Director of Marketing for Hope Foods, about how a group of friends went from making hummus in their kitchen at home,

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How do you change the way people view a food they’ve loved their entire lives. It’s not easy, but today’s guest will tell you that with a great product and going beyond traditional food marketing, it is possible.

Will Schafer is the Director of Marketing at Beyond Meat, a company that has been changing the game around plant based protein.

And it’s not just vegetarians and vegans that love their products. 

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What does challenging food industry norms in the CPG industry really take?

Some might say time, or creativity, others might say strategy. The guest in this episode would likely say, “all of the above”. If you’vestubbs barbecue suace scott jensen never heard of Scott Jenson before this, then surely you’ve heard of his first food startup, Stubbs BBQ.

Scott Jensen is a true serial entrepreneur in the food industry.

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