Over the past several years, marketing to millennials has been a hot topic of conversation. By most definitions, millennials are anyone born between the early 80’s to the late 90’s, best known for their love of snapchat, obsession with traveling, and most importantly, their massive spending power and large makeup of the US work force.
It’s no surprise that many brands have shifted marketing budget to engage this generation – whether through relevant product offerings, on trend design, cause marketing, or in the case of today’s guest, it’s pulling together all the above.
We’re talking with Amanda Sains, Marketing Director of B’More Organic, about their recent rebrand and cause marketing done right. Just a little back story, B’More Organic makes a delicious Skyr smoothies packed with protein. Since their founding, they’ve donated over $600k to an awesome cause you’ll get to hear about in a minute.
In this episode, Amanda answers key questions when it comes to marketing to millennials and cause marketing, including:
- How do you communicate your company’s mission without sounding preachy? (B’More Organic was founded on a deeper mission so Amanda has had great experience with communicating the brands story in a way that engages customers).
- What should brands design their packaging in order to engage millennials? (If you look at B’More’s packaging, it could be your first insight – but Amanda walks us through the thought process and approach they used in arriving at their current design that was recently launched)
- What are the best campaigns to build awareness around your cause marketing? (Trick question. As you’ll hear from Amanda, genuine cause marketing is about much more than a single campaign or leveraging philanthropy to increase goodwill – which is why B’More Organic has been able to raise a staggering amount of funds for Jodi’s Climb for Hope.)
And a lot more…