Do you ever stumble upon a trend and wonder where the heck it came from?

As a marketer, especially in the food and beverage industry, learning how to spot and capitalize on food trends can make or break your brand. Spotting trends before they hit critical mass takes a lot of time and intuition, and today’s guest will tell you what and where he looks for changes in consumer behavior to set his clients up for success.

This week, we’re chatting with Blake Mitchell. Blake is the President of Interact, a design agency specializing in the food and beverage CPG space. As the head of a design firm, Blake has become a student of consumer behavior and has a ton of knowledge when it comes to helping food and beverage companies build on their businesses.

There are subtle nuances to spotting trends before it’s too late so listen closely to what Blake has to say.

How to Spot and Capitalize on Food Trends

Traveling and paying attention to the little dots we see around the world paint the larger picture. Click To Tweet

We’re tackling big questions on merging design and food trends to communicate the underlying story of your brand.

Here’s a look at what we’re answering today:

  • How do the professionals spot the beginning of a shift in customer preferences? (Blake’s answer to this one is inspiring and will make you want to get the heck out of the office).
  • What are the signs that industry favorite buzzwords are close to going out of style? (Great actionable insights on this one)
  • How do you communicate the meaning behind a brand through the design of your packaging? (Lots of examples with Interact’s clients)

Learn How to Spot and Capitalize on Food Trends on iTunes

food marketing podcast interact boulder

Links in this episode:

Interact Boulder’s Website
Whole Foods Study discussed in FMN 006 Episode
Recommended Read: Meaningful – The Story of Ideas that Fly by Bernadette Jiwa

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