In this episode, we’re chatting with Matt D’Amour, CEO of Yumbutter, about how he built his B Corp from the ground up, increasing his ability to make a positive impact on the world. Matt’s story is one of benevolence, but it’s also a great lesson in scaling a food startup and scrappy CPG marketing.
Starting with only $900 and zero industry experience, Matt and his business partner launched the business, which has grown in distribution by over 430% this past year, to now over 4000 stores. For our CPG marketing nerds out there, this one is for you.
Through their Buy One, Feed One model, which you’ll get to hear about shortly, Yumbutter has helped feed over 150,000 children with malnutrition since 2015.
In this episode, Matt answers the following questions:
Where are the bottlenecks when it comes to scaling a food CPG company?
Matt started out producing his product himself, in very small quantities. Since then, a lot has changed. In the episode, Matt walks us through where the biggest challenges were in growing his company, and how he overcame them.
What are the challenges and benefits of running a certified B Corp?
Most entrepreneurs set out to make a difference in the world, and Matt’s company has exemplified what it means to make a positive impact since the day it was founded. Through partnerships and their Buy One, Feed One program, Yumbutter has donated a lot to feeding the hungry. Hear Matt’s insight into what it takes to build a company that’s dedicated to making a difference while still turning a profit >>>
How can you increase awareness around your company’s bigger mission when you get into new stores?
One of the biggest factors in growing a CPG brand is selling-through at your retail partners. With a charitable aspect as a large differentiator for Yumbutter, Matt speaks on how he educates retailers and sets his products up for success once they hit the shelves.
And a whole lot more.