Interviews By: Blue Bear Creative
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The Food Marketing Nerds Podcast is an interview series were we talk shop with the best minds in the CPG Marketing and Restaurant Marketing.

You’ll learn actionable insights on everything from growing your food brand to product development and the importance of social media from the thought leaders who make it happen on a daily basis.

how to break the internet with influencer marketingOn the show today, we have Katie Washburn, Manager of Marketing Partnerships for Suja Juice, discussing how to break the internet with influencer marketing. Katie has been with Suja since they were just a local San Diego brand selling a few hundred bottles per week, to where they are now bottling 800k bottles per week.

We’ll be diving into how Suja launched their Midnight Tonic last October with an influencer campaign that was so successful,

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“I think it’s so important to get out there and have people actually feel your product and you and your brand –  more so for online companies because online it’s so competitive. You’ve got two seconds, if not one, to connect with somebody and then they’re on to the next thing.” -Lacie Mackey

disrupting a food categoryOn the show today, we have Lacie Mackey, co-founder and COO of Caveman Coffee.

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“And this would have been in the early ’80s. He came up with this idea of buying Tacos on Tuesdays.” -Billie Jo Waara

how to enter new marketsOn the show today, we’re talking about how to enter new markets with Billie Jo Waara, who is the CMO of a brand doing some really interesting things in a sector that’s flooded with competitors with deep pockets. We’re talking about Taco Johns.

Here’s a fun little fact about Taco John’s.

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We’re changing pace a little bit in today’s episode, talking about the new advances in marketing technology and automation.

Marketers barely have enough time as it is to get their own work done, let alone invest the added time in researching the latest restaurant marketing techinnovations in marketing tech.

That’s exactly why we reached out to today’s guest, Andrew Borella, Director of Business Development for Zenreach out of San Francisco.

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Whether you’re thinking of launching a new CPG brand, or just finding ways to differentiate a product that’s already on the shelves, today’s guest is a wealth of knowledge in the natural foods startup space.

We’re talking with Pete Truby, founder of Salazon Chocolate. From working at Mrs. Meyer’s when it was in its early stages, to being one of the first employees at Honest Tea, Pete has been a sponge – 

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american food revolutionOn the show today, we have Taylor West, VP of Marketing for Kodiak Cakes. Taylor has a wealth of experience in the food industry – before making the move into the Natural Products space, he spent around seven years in marketing for General Mills learning how the big dogs roll.

Taylor just published an incredible article on the state of the food industry in America and what’s
driving the success behind natural food brands,

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