Interviews By: Blue Bear Creative
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The Food Marketing Nerds Podcast is an interview series were we talk shop with the best minds in the CPG Marketing and Restaurant Marketing.

You’ll learn actionable insights on everything from growing your food brand to product development and the importance of social media from the thought leaders who make it happen on a daily basis.

“And this would have been in the early ’80s. He came up with this idea of buying Tacos on Tuesdays.” -Billie Jo Waara

how to enter new marketsOn the show today, we’re talking about how to enter new markets with Billie Jo Waara, who is the CMO of a brand doing some really interesting things in a sector that’s flooded with competitors with deep pockets. We’re talking about Taco Johns.

Here’s a fun little fact about Taco John’s.

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We’re changing pace a little bit in today’s episode, talking about the new advances in marketing technology and automation.

Marketers barely have enough time as it is to get their own work done, let alone invest the added time in researching the latest restaurant marketing techinnovations in marketing tech.

That’s exactly why we reached out to today’s guest, Andrew Borella, Director of Business Development for Zenreach out of San Francisco.

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Whether you’re thinking of launching a new CPG brand, or just finding ways to differentiate a product that’s already on the shelves, today’s guest is a wealth of knowledge in the natural foods startup space.

We’re talking with Pete Truby, founder of Salazon Chocolate. From working at Mrs. Meyer’s when it was in its early stages, to being one of the first employees at Honest Tea, Pete has been a sponge – 

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american food revolutionOn the show today, we have Taylor West, VP of Marketing for Kodiak Cakes. Taylor has a wealth of experience in the food industry – before making the move into the Natural Products space, he spent around seven years in marketing for General Mills learning how the big dogs roll.

Taylor just published an incredible article on the state of the food industry in America and what’s
driving the success behind natural food brands,

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For those of you looking to strengthen your brand strategy to differentiate yourself in a crowded market, this episode is a gold mine for creative inspiration. 

On the show, we’ve got Fred Hart, partner and Creative Director of Interact, one of top branding and packaging design firms in the food and beverage industry, and they’re based in our home state of Colorado – so bonus points in my book. 

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On the podcast today, we’ve got Rich Hope, CMO of one of the fastest growing restaurant brands in the country, Jersey Mike’s.

At over 1,200 locations (and counting), we talk about the catalysts for the growth behind Jersey Mike’s. You’ll get a peak behind the curtains about how they’re adjusting to account for underlying changes in the market.

Jersey Mike’s has nailed it when it comes to serving up a great product,

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