Interviews By: Blue Bear Creative
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The Food Marketing Nerds Podcast is an interview series were we talk shop with the best minds in the CPG Marketing and Restaurant Marketing.

You’ll learn actionable insights on everything from growing your food brand to product development and the importance of social media from the thought leaders who make it happen on a daily basis.

 

On the show today, we have Eric Pierce, Director of Strategy and Insights at New Hope Natural Media. We’re talking 2017
trends that are affecting natural products and CPG companies. While this interview may be more geared toward our CPG marketing nerds out there, the macro and cultural shifts Eric covers really apply to anyone with a business model that relies on selling what people eat or drink.

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Over the past several years, marketing to millennials has been a hot topic of conversation. By most definitions, millennials are anyone born between the early 80’s to the late 90’s, best known for their love of snapchat, obsession with traveling, and most importantly, their massive spending power and large makeup of the US work force.

It’s no surprise that many brands have shifted marketing budget to engage this generation – whether through relevant product offerings,

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Thanksgiving is right around the corner, people are traveling, maybehow to market convenience store products stopping to get gas at one of the 150 thousand plus convenience stores. Yeah, that’s right 150 thousand plus convenience stores in just the US alone.

With that many store, that is a ton of opportunity for distribution in the c-store channel. But selling products into convenience stores presents a whole different set of challenges compared to grocery.

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When it comes to the companies who win awards for product innovation, the first thought that comes to mind is probably some hot new startup on the bleeding edge of an emerging trend.

And while that might be true in some cases, B&G Foods is no start up by any stretch of the imagination, and they’ve been reinventing some of the most classic CPG brands in the industry lately,

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Over the past several years, the beef jerky category has been on fire with investments from big money players and major acquisitions, and today, we’re talking with Steele Meisinger, the brand manager for one of the companies that started it all: Krave Jerky.

After being acquired by Hershey in 2015, Krave Jerky has been growing like crazy, and it’s allowed them to do some amazing things in the marketing department.

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Here’s a fun fact: the human brain processes visual information up to 60,000 times faster than plain text alone…pretty crazy. But it would explain why infographics, pictures and videos have exploded in popularity on the internet these past few years, and why mastering your visual marketing is essential in today’s world.

Today, we’re talking with Stephanie Hall who is the visual graphics coordinator of Enstrom Candies.

Stephanie spends a majority of her time translating written messages into visual form.

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