american food revolutionOn the show today, we have Taylor West, VP of Marketing for Kodiak Cakes. Taylor has a wealth of experience in the food industry – before making the move into the Natural Products space, he spent around seven years in marketing for General Mills learning how the big dogs roll.

Taylor just published an incredible article on the state of the food industry in America and what’s
driving the success behind natural food brands,

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For those of you looking to strengthen your brand strategy to differentiate yourself in a crowded market, this episode is a gold mine for creative inspiration. 

On the show, we’ve got Fred Hart, partner and Creative Director of Interact, one of top branding and packaging design firms in the food and beverage industry, and they’re based in our home state of Colorado – so bonus points in my book. 

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cpg marketingWe’re changing gears a little bit in today’s episode, and I think you’ll really enjoy it. On the show, we have Barr Hogen, owner of Barr-None Consulting, and we’re talking about developing food products with an approach that sets you up for success.

Barr is a product development consultant with an extensive background in creating healthy, and delicious food and beverage products. In today’s episode,

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In this episode, we’re chatting with Matt D’Amour, CEO of Yumbutter, about how he built his B Corp from the ground up, increasing his ability to make a positive impact on the world. Matt’s story is one of benevolence, but it’s also a great lesson in scaling a food startup and scrappy CPG marketing.

scaling a food startup

Starting with only $900 and zero industry experience, Matt and his business partner launched the business,

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On the show today, we have Marie Miller, who handles social media and public relations for Four Peaks Brewing Co. out of Tempe, Arizona. Marie is going to be answering questions around social media marketing for CPG brands, which is a constantly evolving topic.

Marie brings a cool perspective to the table because she’s not only marketing for a brewery with multiple restaurant locations, but also a CPG brand with distribution all over the country.

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A commitment to donating profits to charity says a lot about a company. If you’re thinking of implementing a similar program, cpg marketing agencytoday’s guest discusses the benefits and challenges you can expect, especially in regard to CPG marketing.

On the show today, we’ve got Kris Ford, Marketing Director at Deep River Snacks, a company on a mission that makes some delicious, better-for-you chips.

Deep River’s tagline is We Give a Chip™,

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On the show today, we’ve got Jenny Burns, Marketing Director of Dang Foods.

market innovative food products

If you’re not already familiar with Dang Foods, I’m sure you’ve seen their packaging and would recognize their line of toasted
coconut chips on the end caps of most grocery stores around the country.

Dang Foods was the trailblazer in the coconut chip category and since their founding several years back,

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Is your content marketing moving product for your brand? If you’re like most people, you probably have a blog, a social media presence, and little to no idea of what kind of return your content is delivering. Content marketing for CPG brands is a great way to drive ROI, if you know what to measure and how to strategize.

We took a week off for the holidays but the amount of knowledge today’s guest is about to drop on you will do plenty to make up for lost time.

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On the show today, we have Eric Pierce, Director of Strategy and Insights at New Hope Natural Media. We’re talking 2017
trends that are affecting natural products and CPG companies. While this interview may be more geared toward our CPG marketing nerds out there, the macro and cultural shifts Eric covers really apply to anyone with a business model that relies on selling what people eat or drink.

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Over the past several years, marketing to millennials has been a hot topic of conversation. By most definitions, millennials are anyone born between the early 80’s to the late 90’s, best known for their love of snapchat, obsession with traveling, and most importantly, their massive spending power and large makeup of the US work force.

It’s no surprise that many brands have shifted marketing budget to engage this generation – whether through relevant product offerings,

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