hip chick farms logoToday we’re chatting with Serafina Palandech of Hip Chick Farms. Serafina’s company makes a line of extremely high quality organic chicken products, like nuggets and tenders, and was founded 4 and half years ago in an effort to provide healthy food to people and children on a mass scale.

From being on a reality show to selling out of inventory on QVC, her company has had amazing success and is growing like crazy.

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Fred Hart is joining us on the show today. We had Fred on the podcast back at episode #30, and if you haven’t listened to that interview yet, we talked all about honing brand strategy, and I’d definitely recommend checking that one out.

Fred is a Partner and Creative Director of Interact, one of the most sought after packaging design firms in the industry.

Part of Fred’s job as creative director is keeping a pulse on industry trends and how to leverage that knowledge to set brands up for the future.

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On the show today, we’ve got Kate Weiler, co-founder of DrinkMaple, and we’re talking about being the champion of your own new category.  Kate’s maple water is now sold in over 12,000 stores, which has taken years of grit, passion, and in her words “blissful ignorance” to make happen.CPG Startup

As you’ll hear, there are pros and cons to creating a product that’s the first of it’s kind, especially as a start-up bootstrapping it to the top.

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“There’s a lot of money flowing into this space, especially to the earlier stage brands, and so I think we try to decipher those people who are really in it for the long haul or for the right reasons, as opposed to those who just think they can make a quick buck which is hard to do in this industry.” -Ben Fenton

boulder food group

Today, we’re talking with Ben Fenton of Boulder Food Group about the do’s and don’ts if you’re looking for outside investment for your food or beverage company.

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Today we’re talking with Koel Thomae, Founder of Noosa Yoghurt.

growth strategyI’m sure you’ve seen the Noosa brand in the thousands of stores they’re in across the country, and today, Koel discusses what it was like growing the business with an extremely tight budget.

Before partnering with an investment firm, Koel and her business partner had bootstrapped their way to a projected $100M a year in revenue. Everyone loves to talk about big investments and overnight successes,

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On the show today, we have Tripp Hughes, Director of Brand Management for a company whose CPG marketing I absolutely love, Organic Valley.cpg marketing

Organic Valley seems to have figured out the recipe behind viral marketing content, and before the interview, I wondered how they consistently put out content that was on brand, and always felt so genuine.

You’ll get to hear more about it in just a second,

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how to break the internet with influencer marketingOn the show today, we have Katie Washburn, Manager of Marketing Partnerships for Suja Juice, discussing how to break the internet with influencer marketing. Katie has been with Suja since they were just a local San Diego brand selling a few hundred bottles per week, to where they are now bottling 800k bottles per week.

We’ll be diving into how Suja launched their Midnight Tonic last October with an influencer campaign that was so successful,

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“I think it’s so important to get out there and have people actually feel your product and you and your brand –  more so for online companies because online it’s so competitive. You’ve got two seconds, if not one, to connect with somebody and then they’re on to the next thing.” -Lacie Mackey

disrupting a food categoryOn the show today, we have Lacie Mackey, co-founder and COO of Caveman Coffee.

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Whether you’re thinking of launching a new CPG brand, or just finding ways to differentiate a product that’s already on the shelves, today’s guest is a wealth of knowledge in the natural foods startup space.

We’re talking with Pete Truby, founder of Salazon Chocolate. From working at Mrs. Meyer’s when it was in its early stages, to being one of the first employees at Honest Tea, Pete has been a sponge – 

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american food revolutionOn the show today, we have Taylor West, VP of Marketing for Kodiak Cakes. Taylor has a wealth of experience in the food industry – before making the move into the Natural Products space, he spent around seven years in marketing for General Mills learning how the big dogs roll.

Taylor just published an incredible article on the state of the food industry in America and what’s
driving the success behind natural food brands,

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