how to break the internet with influencer marketingOn the show today, we have Katie Washburn, Manager of Marketing Partnerships for Suja Juice, discussing how to break the internet with influencer marketing. Katie has been with Suja since they were just a local San Diego brand selling a few hundred bottles per week, to where they are now bottling 800k bottles per week.

We’ll be diving into how Suja launched their Midnight Tonic last October with an influencer campaign that was so successful,

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“I think it’s so important to get out there and have people actually feel your product and you and your brand –  more so for online companies because online it’s so competitive. You’ve got two seconds, if not one, to connect with somebody and then they’re on to the next thing.” -Lacie Mackey

disrupting a food categoryOn the show today, we have Lacie Mackey, co-founder and COO of Caveman Coffee.

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Whether you’re thinking of launching a new CPG brand, or just finding ways to differentiate a product that’s already on the shelves, today’s guest is a wealth of knowledge in the natural foods startup space.

We’re talking with Pete Truby, founder of Salazon Chocolate. From working at Mrs. Meyer’s when it was in its early stages, to being one of the first employees at Honest Tea, Pete has been a sponge – 

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american food revolutionOn the show today, we have Taylor West, VP of Marketing for Kodiak Cakes. Taylor has a wealth of experience in the food industry – before making the move into the Natural Products space, he spent around seven years in marketing for General Mills learning how the big dogs roll.

Taylor just published an incredible article on the state of the food industry in America and what’s
driving the success behind natural food brands,

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For those of you looking to strengthen your brand strategy to differentiate yourself in a crowded market, this episode is a gold mine for creative inspiration. 

On the show, we’ve got Fred Hart, partner and Creative Director of Interact, one of top branding and packaging design firms in the food and beverage industry, and they’re based in our home state of Colorado – so bonus points in my book. 

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cpg marketingWe’re changing gears a little bit in today’s episode, and I think you’ll really enjoy it. On the show, we have Barr Hogen, owner of Barr-None Consulting, and we’re talking about developing food products with an approach that sets you up for success.

Barr is a product development consultant with an extensive background in creating healthy, and delicious food and beverage products. In today’s episode,

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In this episode, we’re chatting with Matt D’Amour, CEO of Yumbutter, about how he built his B Corp from the ground up, increasing his ability to make a positive impact on the world. Matt’s story is one of benevolence, but it’s also a great lesson in scaling a food startup and scrappy CPG marketing.

scaling a food startup

Starting with only $900 and zero industry experience, Matt and his business partner launched the business,

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On the show today, we have Marie Miller, who handles social media and public relations for Four Peaks Brewing Co. out of Tempe, Arizona. Marie is going to be answering questions around social media marketing for CPG brands, which is a constantly evolving topic.

Marie brings a cool perspective to the table because she’s not only marketing for a brewery with multiple restaurant locations, but also a CPG brand with distribution all over the country.

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A commitment to donating profits to charity says a lot about a company. If you’re thinking of implementing a similar program, cpg marketing agencytoday’s guest discusses the benefits and challenges you can expect, especially in regard to CPG marketing.

On the show today, we’ve got Kris Ford, Marketing Director at Deep River Snacks, a company on a mission that makes some delicious, better-for-you chips.

Deep River’s tagline is We Give a Chip™,

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On the show today, we’ve got Jenny Burns, Marketing Director of Dang Foods.

market innovative food products

If you’re not already familiar with Dang Foods, I’m sure you’ve seen their packaging and would recognize their line of toasted
coconut chips on the end caps of most grocery stores around the country.

Dang Foods was the trailblazer in the coconut chip category and since their founding several years back,

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