Is your content marketing moving product for your brand? If you’re like most people, you probably have a blog, a social media presence, and little to no idea of what kind of return your content is delivering. Content marketing for CPG brands is a great way to drive ROI, if you know what to measure and how to strategize.

We took a week off for the holidays but the amount of knowledge today’s guest is about to drop on you will do plenty to make up for lost time.

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On the show today, we have Eric Pierce, Director of Strategy and Insights at New Hope Natural Media. We’re talking 2017
trends that are affecting natural products and CPG companies. While this interview may be more geared toward our CPG marketing nerds out there, the macro and cultural shifts Eric covers really apply to anyone with a business model that relies on selling what people eat or drink.

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Over the past several years, marketing to millennials has been a hot topic of conversation. By most definitions, millennials are anyone born between the early 80’s to the late 90’s, best known for their love of snapchat, obsession with traveling, and most importantly, their massive spending power and large makeup of the US work force.

It’s no surprise that many brands have shifted marketing budget to engage this generation – whether through relevant product offerings,

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When it comes to the companies who win awards for product innovation, the first thought that comes to mind is probably some hot new startup on the bleeding edge of an emerging trend.

And while that might be true in some cases, B&G Foods is no start up by any stretch of the imagination, and they’ve been reinventing some of the most classic CPG brands in the industry lately,

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Over the past several years, the beef jerky category has been on fire with investments from big money players and major acquisitions, and today, we’re talking with Steele Meisinger, the brand manager for one of the companies that started it all: Krave Jerky.

After being acquired by Hershey in 2015, Krave Jerky has been growing like crazy, and it’s allowed them to do some amazing things in the marketing department.

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I don’t know about you but it feels like every other week, I hear about yet another food company being acquired by an industry beast for 10’s and even 100’s of millions of dollars. It’s encouraging for food entrepreneurs, knowing that many of these grassroots food marketing better bean cocompanies started with good old fashioned, grassroots food marketing. But does that type of approach even work anymore?

Well today’s guest will be the first to say that,

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We’re already cruising into the double digits of episodes here, and today we’re going to be talking about Hummus. Hummus has been around for THOUSANDS of years, and yet, Hope Foods, makers of Hope Hummus, has been reinventing an entire food category as we know it.

On the show today, we’ll be chatting with Will Burger, Director of Marketing for Hope Foods, about how a group of friends went from making hummus in their kitchen at home,

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How do you change the way people view a food they’ve loved their entire lives. It’s not easy, but today’s guest will tell you that with a great product and going beyond traditional food marketing, it is possible.

Will Schafer is the Director of Marketing at Beyond Meat, a company that has been changing the game around plant based protein.

And it’s not just vegetarians and vegans that love their products. 

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