What does challenging food industry norms in the CPG industry really take?

Some might say time, or creativity, others might say strategy. The guest in this episode would likely say, “all of the above”. If you’vestubbs barbecue suace scott jensen never heard of Scott Jenson before this, then surely you’ve heard of his first food startup, Stubbs BBQ.

Scott Jensen is a true serial entrepreneur in the food industry.

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“We were lucky to be told early on to take our time, be strategic and make sure that we have the right items in the right stores.”  Lizzie Ackerman on the strategy behind Birch Benders’ success.

Lizzie Ackerman is the COO ofBirch Benders – one of the fastest growing, bootstrapping food startups in Colorado. Having their big launch at Expo West in 2014, Birch Benders went from being in just 20 stores to now over 5000 – quite the increase in distribution in less than two years.

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 “If there’s one I’ve learned about marketing, it’s that everything is experimentation.” – Jake Sablosky

There’s no denying, some products are flat out easier to market than others.

A lot of people see a cool social media campaign and think, “if only I had a product as easy to market as that one” or “people might think my product is boring so how am I supposed make sales on social media?”

Well,

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How often do you head to the grocery store and forget to buy something on your shopping list?

It’s frustrating as a consumer, but it’s even more of a nuisance to the brands who sell those products you intended to buy but didn’t. With grocery stores designed to influence how and what shoppers purchase, what’s a company to do to get customers to buy its new products of the shelves?

Just ask today’s guest,

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Do you ever find yourself at odds with making final decisions within your marketing team?

Everyone at some point can relate to feeling that their idea is THE way to tackle a problem, especially in the food and beverage industry which tends to attract a lot of passionate people. Food marketing leadership has plenty to learn from this interview.

Today’s guest is Maude Manoukian, and she is the CMO of the Forager Project.

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