On the podcast today, we’ve got Rich Hope, CMO of one of the fastest growing restaurant brands in the country, Jersey Mike’s.

At over 1,200 locations (and counting), we talk about the catalysts for the growth behind Jersey Mike’s. You’ll get a peak behind the curtains about how they’re adjusting to account for underlying changes in the market.

Jersey Mike’s has nailed it when it comes to serving up a great product,

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Today’s episode is a little longer than usual, but it’s well worth taking the time to listen. Richard Cran, former VP of Marketing at Jack in the Box, is on the show discussing the new era of advertising and how to capitalize as a growing brand. Get ready, because he’s about to drop some serious advertising and branding wisdom on you.

jack in the box facebook campaignRichard’s resume would make Don Draper jealous. Throughout his career,

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On the show today, we have Marie Miller, who handles social media and public relations for Four Peaks Brewing Co. out of Tempe, Arizona. Marie is going to be answering questions around social media marketing for CPG brands, which is a constantly evolving topic.

Marie brings a cool perspective to the table because she’s not only marketing for a brewery with multiple restaurant locations, but also a CPG brand with distribution all over the country.

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When you’re talking about competitive landscapes, most industries have something in common. You’ve got a few big fish with huge marketing budgets, and then you have the challengers, waking up each day looking for innovative ways to compete for the same customers in the same market.restaurant marketing resources

Some challengers lean on creative marketing, some invent unique business models, others are absolute
fanatics about building customer relationships. Today’s guest, Kim Bartley, is the CMO for a company that’s happened to have mastered all three of those things.

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Today, we’re talking with Pat Warner, VP of Culture at the Waffle House. For those of you who are not familiar with the Waffle House brand, they have over 1800 locations in 25 states — they are huge!

They’ve also got social media presence that gotten them coverage on Colbert, ESPN, and TMZ — just to name a few. Waffle House has a case study of how to turn customers and employees into advocates for the brand and a lot of it comes from using social media and how it is intended to be used.

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Have you ever wondered how the biggest brands drive engagement and user generated content?

Well, it’s a strategy that food and beverage companies with even small budgets can implement. Leveraging influencer marketing for brand awareness. While a lot of you have either heard of using influencers or even dabbled in it before, today’s guest will be telling us how Qdoba has been crushing it with super creative influencer strategies to boost their sales.

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Have you ever wondered how companies make sales using brand building social media platforms like Snapchat?

It might be easier than you think.

With Instagram and Snapchat getting all the buzz lately, measuring ROI has been a hot topic of conversation. While both platforms are great for brand awareness or even driving measurable ecommerce sales, it can difficult to gauge it’s effectiveness in bro brick and mortar businesses. But there are food and beverage companies out there driving measurable boosts in revenue and foot traffic.

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