We have Brandon Rhoten on the show, who, get ready for this title, is the VP of Advertising, Social Media, Media, and Digital Marketing for Wendy’s. It’s a mouthful, and I don’t know how he does it, but everything you see with a Wendy’digital marketing for wendy's s logo on it, is the work of Brandon and his team.

This episode is all about how Wendy’s went from middle of the pack,

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“And this would have been in the early ’80s. He came up with this idea of buying Tacos on Tuesdays.” -Billie Jo Waara

how to enter new marketsOn the show today, we’re talking about how to enter new markets with Billie Jo Waara, who is the CMO of a brand doing some really interesting things in a sector that’s flooded with competitors with deep pockets. We’re talking about Taco Johns.

Here’s a fun little fact about Taco John’s.

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We’re changing pace a little bit in today’s episode, talking about the new advances in marketing technology and automation.

Marketers barely have enough time as it is to get their own work done, let alone invest the added time in researching the latest restaurant marketing techinnovations in marketing tech.

That’s exactly why we reached out to today’s guest, Andrew Borella, Director of Business Development for Zenreach out of San Francisco.

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On the podcast today, we’ve got Rich Hope, CMO of one of the fastest growing restaurant brands in the country, Jersey Mike’s.

At over 1,200 locations (and counting), we talk about the catalysts for the growth behind Jersey Mike’s. You’ll get a peak behind the curtains about how they’re adjusting to account for underlying changes in the market.

Jersey Mike’s has nailed it when it comes to serving up a great product,

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Today’s episode is a little longer than usual, but it’s well worth taking the time to listen. Richard Cran, former VP of Marketing at Jack in the Box, is on the show discussing the new era of advertising and how to capitalize as a growing brand. Get ready, because he’s about to drop some serious advertising and branding wisdom on you.

jack in the box facebook campaignRichard’s resume would make Don Draper jealous. Throughout his career,

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On the show today, we have Marie Miller, who handles social media and public relations for Four Peaks Brewing Co. out of Tempe, Arizona. Marie is going to be answering questions around social media marketing for CPG brands, which is a constantly evolving topic.

Marie brings a cool perspective to the table because she’s not only marketing for a brewery with multiple restaurant locations, but also a CPG brand with distribution all over the country.

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When you’re talking about competitive landscapes, most industries have something in common. You’ve got a few big fish with huge marketing budgets, and then you have the challengers, waking up each day looking for innovative ways to compete for the same customers in the same market.restaurant marketing resources

Some challengers lean on creative marketing, some invent unique business models, others are absolute
fanatics about building customer relationships. Today’s guest, Kim Bartley, is the CMO for a company that’s happened to have mastered all three of those things.

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Today, we’re talking with Pat Warner, VP of Culture at the Waffle House. For those of you who are not familiar with the Waffle House brand, they have over 1800 locations in 25 states — they are huge!

They’ve also got social media presence that gotten them coverage on Colbert, ESPN, and TMZ — just to name a few. Waffle House has a case study of how to turn customers and employees into advocates for the brand and a lot of it comes from using social media and how it is intended to be used.

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